BACKSTAGE PASS

MEETING IN MINNESOTA
MEETING IN MINNESOTA
For those in Minnesota, I showed up for Founder Friday IN REAL LIFE!  I ended up in a small town known as Stillwater, Minnesota. It was charming enough to be a set for a Hallmark romance movie, so I made...
PLANTING A GARDEN
PLANTING A GARDEN
Beautiful clothing is in the works! Getting work to our sisters is my top priority. I spent my Friday handing over new designs to the grading office before the weekend started. We're now on track again for having sufficient work...
SHOP BY COLOR SEASON
SHOP BY COLOR SEASON
A few years ago, women across America became intrigued to learn which colors thrive most on them. Since then, I've seen questions come up asking if a certain color is warm or cool leaning, and what the undertones are. I...
JOY MULTIPLIED
JOY MULTIPLIED
A preview of our Arizona capsule launching next week. I was staring out the window for a while, wondering what to write. Could I have anything worthwhile to say? Some people are going through so much more with hurricanes Helene...
THE REASON WE DO THIS
THE REASON WE DO THIS
So many talented women in one photo! There has been a lot of heartache in the world lately, and it hurts to know so many people are not okay. The weight of all of it feels heavy. I've been processing it,...
A WEEKEND IN ARIZONA
A WEEKEND IN ARIZONA
We did a photo shoot in the desert, and I had the honor to meet local supporters! One of our creative friends, Rachel, relocated to Phoenix this year. She invited me to visit her and do a fashion shoot. When...
TO MULTIPLY
TO MULTIPLY
I love hearing a word for the year. Last year was a time to rebuild. It was very clear at the beginning of 2023 how rebuilding would happen, and we took steps early on in the year. But this year, we're not on track. At the start, the word multiply was on my heart. 
FINISHING FASHION WEEK
FINISHING FASHION WEEK
The final walk in New York City during NY Fashion Week ! We showed our collection during New York Fashion Week last weekend! This runway show was my favorite to date, and it grew me in new ways. One thing...
OUR RUNWAY SHOW
OUR RUNWAY SHOW
When I was about to hang my sketches up to display at the fashion show venue DURING NEW YORK FASHION WEEK! I've basically been putting together a wedding. That's what showing during New York Fashion Week feels like. Invitations, guest...
OUR FIRST ART EXHIBIT
OUR FIRST ART EXHIBIT
Kindra is wearing a skirt from the new collection (shop here) Two years ago, I shared about Elegantees in a New York City apartment to a small group of people. That evening, a woman named Adriana approached me to tell my...
THE RED SPORTS CAR
THE RED SPORTS CAR
Kayleigh is wearing the Jolie top from the new collection (shop here) We released new styles for Fall yesterday, and I'm amazed we've been able to get everything done! We're also putting together an art exhibition and runway show for New...
UPDATE ON THE NON PROFIT
UPDATE ON THE NON PROFIT
Over a year ago, I was to start a nonprofit. We'd separate our mission-driven costs from our product costs. Imagine if outreach and job skill training was funded by donors. Grants could cover this expense instead of our sales. Then later...
HOW WE'RE MAKING IT
HOW WE'RE MAKING IT
As other product-based businesses are closing their doors, I've been seeing some good things come to Elegantees that are keeping ours open. A handful of women have recently come on board to take over some tasks. I'm in awe of their...
CREATING IN CALI AND BEYOND
CREATING IN CALI AND BEYOND
The Leisure tee, one of our new arrivals from The West Coast Edit. I shared my story to a group of fashion industry professionals this week. I was honored, knowing that it will help make connections, as well as give...
HE WILL CATCH YOU UP
HE WILL CATCH YOU UP
The Tulipe and Adelia dresses modeled by Nepalese friends Ever look back to realize you spent time and resources on something you think was a waste? At first you're convinced it was a genius idea or a good way to...
LIGHT IN NEW YORK
LIGHT IN NEW YORK
Last week, I was in the Garment District walking on Seventh Avenue. Something about my run-of-the-mill errand day felt different. I started to pray over the streets and buildings in my view. I looked up at vacant office spaces and...
THE CAUSE WE'RE ALL FOR
THE CAUSE WE'RE ALL FOR
I'm loving the Haven dress! Human trafficking was deeply on my heart when I leaped into my own clothing line. It's become the injustice that helped me stay the course when I could have called it quits. This week I'm overwhelmed...
LEADING INSTEAD OF DOING
LEADING INSTEAD OF DOING
Running Elegantees becoming a fun adventure again, and I love seeing things come together. By the way, if you don't know what I look like - mystery solved!   THE PLAN TO DO MORE Usually companies don't share their strategy...
GO BIG OR GO HOME
GO BIG OR GO HOME
Go big or go home. This expression has been the thought these days. It seems that if we stay small, our company won't make it. Our biggest costs are fixed costs, so going bigger is key to expanding our profitability. ...
NOT DOING IT ALONE
NOT DOING IT ALONE
Last Friday I shared about how the joy in doing Elegantees felt sucked out of me. Certain roles in the business, like photo shoots, that I've been trying to delegate out for months hasn't happened in an easy or lasting...
STICKING IT OUT
STICKING IT OUT
We had bouts of illness run through our home, and it got me the worst. I haven't fully recovered, but wanted to update to ask for prayer for Elegantees.  With a close to zero budget for things like photographers and...