WORDS OF THE YEAR
I've been reflecting this week on the Word of the Year for 2025. I now have two of them! One is for my personal life, and one for Elegantees. First, I'll share the word for Elegantees:
COLLABORATE
This word came to my mind multiple times this week, and I didn't accept it at first. I thought, surely there is something fancier? It doesn't have the same appeal to it like Create (2023) or Multiply (2024).
Collaborating means partnering with other creatives and businesswomen with the goal of helping each other in their dreams, and reaching more people among networks.
To be honest, I'm glad for direction, but not excited. Collaborating was my marketing strategy when we weren't as known. It was good for that season, but it feels like stepping into the past. It's a similar feeling to when I was out of high school for 6 years and hadn't been back since the last day of school. I went back because my younger brother had a baseball game for his senior year. The school looked the same as I remembered, but I outgrew it.
Yet, collaborating is the instruction I have, so I'm going to trust it. It makes total sense from a business standpoint, but I'm waiting on the spark that gets me excited about it. The women that come to mind so far are ones I really like, so spending time with them is optimistic.
Collaborating will keep me focused. I think it's what I need for this to bring more order and structure into our marketing reach. It may be a boring word, but sometimes the boring is the needed thing.
PRAYER
This is the first word I received for 2025, but it didn't fit Elegantees. This past year didn't have any major emergencies. It was slow and steady, and not in need of any memorable miracles.