Brand Concept

J’s Everyday Fashion is a fashion blog with a purpose. It provides relatable, down-to-earth outfit and shopping ideas for the everyday woman. There is no Photoshop, no models, just real women talking real fashion and answering the question “what do I wear?” Now we’re bringing this relatable fashion to a clothing line at HSN. Our clothes are truly for the everyday woman: they provide versatility with items like a dress that zips in half, and are socially conscious with all items sewn by fairly-compensated survivors of sex trafficking.


Sample "Selling Hour"

Hope you enjoy this sample video of me presenting some of the pieces from the collection!


A Host with Real Stories

As an everyday woman myself, I've had more than my fair share of style disasters. But I studied the art of fashion and was enthralled with figuring out how to bridge the gap between what's in magazines and real life. In 2010, a friend encouraged me to start posting outfits on Facebook. Within weeks, I was receiving notes and emails from women who were encouraged by my story. Something clicked, and I could feel that this is where I belonged. Four years later, J’s Everyday Fashion is my full-time career and my site is in high demand from top companies.


My Growing Career in Media

With more than 100,000 social media followers (83k on Facebook alone), I have a steady following of thousands of women who feel connected to my fashion stories and practical advice. J’s Everyday Fashion was named the #10 most followed American fashion blog in April 2013 and #15 in April 2104, and in the past year has yielded more than a million unique visitors and 10 million pageviews. I regularly appear on morning shows Daytime and Fox 35 Orlando, and I have done promotional videos for and VISIT FLORIDA. For examples of my past work, click here.


Purchase with a Purpose

Socially and ethically conscious brands are hotter than ever and we are selling fashion with a purpose, as this clothing brand will be sewn by women that have been rescued from sex trafficking in the country of Nepal. Giving sewing work creates an opportunity for a positive source of income that reinforces a healthy self-image, independence and confidence.  You can buy these clothes for yourself or as a gift knowing that you are giving back, while also looking great!


My Resume at a Glance

  • Ranked the #10 most followed American fashion blog in April 2013, #15 in April 2014
  • Spokesperson for, Carnival, Chinese Laundry, ShopStyle, Macy's and many more
  • Named “Orlando’s blog of the year” for 2013
  • Recurring fashion host on Daytime and Fox 35
  • More than 1.2 million unique visitors and 10 million pageviews in the past year


    My Business Partners at a Glance

    • Wildy Sanchez, Fashion Designer, conceptualizes and executes the flow of new product for J’s Everyday Fashion for HSN brand. With a decade of experience in design, and being a graduate of the Fashion Institute of Technology, Wildy has the trend-forecasting, merchandising, and sewing construction knowledge for this task. Wildy creates women's sportswear that is stylish and fresh, but most importantly, for the everyday woman.
    • Katie Martinez, Production Director, currently curates the Nepali factory for large-scale production through mimicking the best practices she learned from experience in the field. Katie is a graduate of the Fashion Institute of Technology, and has worked coordinating production for women's sportswear brands that have been wholesaled to Steinmart, TARGET, Home Shopping Network, and more.