J’s Everyday Fashion is a fashion blog with a purpose. It provides relatable, down-to-earth outfit and shopping ideas for the everyday woman. There is no Photoshop, no models, just real women talking real fashion and answering the question “what do I wear?” Now we’re bringing this relatable fashion to a clothing line at HSN. Our clothes are truly for the everyday woman: they provide versatility with items like a dress that zips in half, and are socially conscious with all items sewn by fairly-compensated survivors of sex trafficking.
Hope you enjoy this sample video of me presenting some of the pieces from the collection!
As an everyday woman myself, I've had more than my fair share of style disasters. But I studied the art of fashion and was enthralled with figuring out how to bridge the gap between what's in magazines and real life. In 2010, a friend encouraged me to start posting outfits on Facebook. Within weeks, I was receiving notes and emails from women who were encouraged by my story. Something clicked, and I could feel that this is where I belonged. Four years later, J’s Everyday Fashion is my full-time career and my site is in high demand from top companies.
With more than 100,000 social media followers (83k on Facebook alone), I have a steady following of thousands of women who feel connected to my fashion stories and practical advice. J’s Everyday Fashion was named the #10 most followed American fashion blog in April 2013 and #15 in April 2104, and in the past year has yielded more than a million unique visitors and 10 million pageviews. I regularly appear on morning shows Daytime and Fox 35 Orlando, and I have done promotional videos for Walmart.com and VISIT FLORIDA. For examples of my past work, click here.
Socially and ethically conscious brands are hotter than ever and we are selling fashion with a purpose, as this clothing brand will be sewn by women that have been rescued from sex trafficking in the country of Nepal. Giving sewing work creates an opportunity for a positive source of income that reinforces a healthy self-image, independence and confidence. You can buy these clothes for yourself or as a gift knowing that you are giving back, while also looking great!
Katie Martinez, Production Director, currently curates the Nepali factory for large-scale production through mimicking the best practices she learned from experience in the field. Katie is a graduate of the Fashion Institute of Technology, and has worked coordinating production for women's sportswear brands that have been wholesaled to Steinmart, TARGET, Home Shopping Network, and more.